About
Formerly Village Press, VP Demand Creation Services is an industry-leading, special-interest magazine publisher, a nationally recognized fulfillment services company, a turnkey provider of outbound and inbound marketing services, and a commercial and digital printing services company based in Traverse City, Michigan. With a customizable menu of marketing execution and manufacturing services all under one roof, we’re uniquely positioned to help you create – and keep up with – demand.
It’s in our name: VP Demand Creation Services
VP Demand Creation Services, formerly Village Press, was born during the print industry revolution in 1969. We are the country’s leading marketing execution and fulfillment company for foodservice sales and marketing.
Our clients select us because we move the needle for their business. Each client has come to us for solutions to optimize and deliver their marketing strategy, and to grow their business – to find and attract new customers, members, or subscribers. And to keep the ones they already have.
Marketing without data is just guesswork. The science of marketing is our specialty – we do the research, survey current and former clients, and develop impactful messaging and powerful offers. Then we test it and test it some more. That's how great marketing delivers results.
It takes a team: managing promotions, designing and maintaining websites, optimizing databases, integrating print and digital efforts, handling calls-to-action, measuring results, and creating business intelligence tools to learn what worked. We have the workforce – experts who provide the services that create your demand.